iPhone 12 mini sales shockingly low — here's the proof

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iPhone 12 mini sales shockingly low — here's the proof

(Image credit: Tom'due south Guide)

Considering its lower cost, and the fact it's the smaller iPhone people have been request for for years, y'all wouldn't be the only person to presume the iPhone 12 mini would sell quite well. But yous'd be very wrong.

New sales numbers from Consumer Intelligence Enquiry Partners bear witness that the iPhone 12 mini was the least popular iPhone 12 model. That's probably not the kind of consumer reaction Apple was hoping for.

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The entire iPhone 12 range has been rather successful, and in the Usa they accounted for 76% of all iPhone sales in October and November. That's up from 2019, where the iPhone xi range accounted for just 69% of iPhone sales.

The standard iPhone 12 accounted for 27% of full sales, with the iPhone 12 Pro and iPhone 12 Pro Max coming closely behind. Surprisingly, the iPhone 12 mini deemed for just 6% of sales, and judging from the graph below information technology was outsold past the iPhone SE.

(Image credit: CIRP)

CIRP notes that the iPhone SE may take been partially responsible for the poor sales of the iPhone 12 mini. The $399 SE is significantly cheaper than the $699 iPhone 12 mini, and comes in a similarly small course factor, though the 12 mini is slightly smaller, and packs more screen space into its tiny frame.

CIRP also notes that Apple's staggered release schedule — launching the iPhone 12 mini and 12 Pro Max a calendar month after the iPhone 12 and 12 Pro — make information technology harder to compare early sales. All three iPhone 11 models went on sale on the same day, after all. You also have to account for the availability of other cheaper devices, like the iPhone XR and the newly discounted iPhone xi.

Only those won't exist the but reasons why people gravitated abroad from the iPhone 12 mini. For starters, its smaller pattern means information technology has much worse bombardment life (7 hours 28 minutes on 5G), and touchscreen issues were discovered shortly later on launch.

The unexpected early popularity of the iPhone 12 Pro probable played a part, too, thanks to the telephone'due south stronger battery performance, upgraded camera capabilities, and the 512GB storage option.

It's not clear what this means for the future of the smaller iPhone flagship, merely let's hope the the iPhone 12 mini (and the rumored upcoming iPhone 13 mini) will sell well enough for Apple to proceed giving people the option of having a smaller phone.

Tom is the Tom's Guide'southward Automotive Editor, which ways he tin can usually be plant knee deep in stats the latest and best electric cars, or checking out some sort of driving gadget. It's long way from his days as editor of Gizmodo UK, when pretty much everything was on the table. He's usually found trying to clasp another giant Lego set onto the shelf, draining very large cups of coffee, or lament that Ikea won't let him purchase the stuff he really needs online.

Source: https://www.tomsguide.com/news/iphone-12-mini-sales-a-disaster-heres-the-proof

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